W.W.J.S.? (What would Jesus sell?)

ShareThePassionOfTheChrist.com is the officially licensed merchandiser of "Passion of the Christ" memorabilia. How nice! Personally, I don't have a problem with the movie and won't make an ass of myself like others and comment on a movie without seeing it, but I do think it's crass to sell "nail pendants" as a tie in. That's just disturbing... please tell me that proceeds are going to charity...