Subservient Chicken - Oddest Ad Campaign Ever?

Subservient Chicken. Have you seen this? It's a website created by Burger King that is starting to pick up steam on the net as a new clever diversion. There is a "live feed" of a guy in a terrifying (and slightly kinky) chicken costume in what appears to be a small apartment living room and you can submit commands to him. And he'll attempt them. He'll also scold you if you try to get him to do something nasty. The video's grainy and the framerate is low so it has this really seedy feel to it.